We’re Not In Kansas Anymore

June 9, 2010

In the olden days, being a business owner meant you could get away with a good looking business card, and a decent elevator pitch when meeting new people. Times have changed my friends.
Now, you HAVE to look good online. NO GETTING AROUND IT. What your website projects influences people’s opinion of you – even if [...]

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#1 Reason Social Media Fails

June 8, 2010

You look bad. Ok, let me clarify.
All the social media activity in the world, driving tons of traffic to all things you, will not compensate for a brand presence (yes, your website, your business cards, even your FB account) that is unprofessional, poorly designed, amateurish and just plain visually unappealing.
Follow me for a minute.
Has someone [...]

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Social Media Stats

June 7, 2010

How Small Business Is Using Social Media by Jennifer Van Grove at Mashable… excerpt…

“Another interesting notion is that small business owners now believe social media can help them on the lead generation front, and that is the primary motivating factor for engaging in these new customer service channels. So while half [...]

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Stop Killing Your Credibility.

June 6, 2010

A woman I know through a professional organization – who is impeccable, by the way – launched her new website today. And my heart sank.
Clearly she has left corporate America. Clearly she is now a consultant to small businesses – her specialty when she was with the big firm. Clearly her neighbors kid made her [...]

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All Hat?

June 5, 2010

Ever met someone who is “all hat and no cattle?”
A brand can’t make an expert. But it can communicate that you ARE one.
Or have you worked with someone who is great at what they do? Their company pulled off a miracle, you love working with them and yet their website is so repelling you’d never [...]

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Brand vs Business Development

June 4, 2010

People ask me about social media….. should they… shouldn’t they….. and how much time do you spend on this stuff, anyway???
Here’s where I land on social media: If you think of it as ‘brand building’ not ‘business development’ you’ll do great. Here’s why:
Using social media (specifically FB and Twitter) can be very powerful when you [...]

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Know Your Numbers

June 3, 2010

Graves’ Disease hit me like a freight train in late 2002. Looking back, I could have lost my business. Many lessons came from that time. One of my favorites; Know your numbers.
On my journey to wellness, there were days when getting out of bed required Herculean effort and focus. And there were days when my [...]

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Your Brand Is Your Business

June 1, 2010

As a visionary leader, solopreneur, or top performer your brand is your business. And I bet you wouldn’t have it any other way. The question is “what is your brand saying about your business?”
Professional? Opportunist? Expert? Newbie? Seasoned Pro? Hack? Experienced? Ego Driven? Trustworthy? Energetic? Inspiring?
We live in a world where we are being judged [...]

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Collecting Evidence

May 31, 2010

One of the barriers to getting what we want as business owners – clients, cash flow and credibility – is believing that they are not present right now.
By virtue of the fact that you ARE in business, you have some level clients, cash flow and credibility. And as the visionary leader of your company (even [...]

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The Power of Happy

May 29, 2010

There is an old adage that “people do business with those that they know, like and trust.” I buy that. But I think there’s more.
I believe people like to do business with people who are happy. Happy people emit good vibes, they lift us up, and they are a joy to be around. Being happy [...]

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