It’s Time To…

August 17, 2010

Start getting clear about who you are, what you do, and who you serve.
Start building a reputation for a certain level of expertise, service and customer experience.
Start being intentional about how you and your brand show up in the world.
Do that, and watch the ease in which people find you, refer you and hire you.

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Bottom Line: Brand Matters

July 20, 2010

Presenting a brand that represents your company in a consistent and authentic way can be the difference between being perceived as credible or being not ’seen’ at all.
And, to your bottom line, that matters.

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Ok, I Am Not An Internet Marketing Guru But…..

July 13, 2010

Over and over my peeps who make a living selling information online – FIRST RULE is it has to be GOOD information – tell me that I don’t understand how it works.  There is a method. There are proven techniques. And there are reasons people create those looooooooooooong pages with 17 calls to action, 20 [...]

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Brilliant Brands

July 6, 2010

I love great brands – especially when there is a face of the business – Steve Jobs, Seth Godin, Branson, Martha. As you read these names, images, feelings, experiences start to emerge. That’s a big part of your brand. What do people think, feel and experience when that think of you?
One of my favorite new [...]

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The Sniff Test.

July 5, 2010

As human beings we are constantly asking ourselves “does this pass the sniff test?”
Whether you like it or not, your brand is being judged. Here are five factors to consider.
1. Alignment – does what I see align with the message I am being told?
2. Authenticity – do I feel what I am being told is [...]

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Fake It And Fail.

June 18, 2010

Brand isn’t about BS.
Brand is about capturing the qualities, characteristics and components that make you and your business uniquely you. Fake it and eventually you will fail.
I have a client who represents one of the most complex set of qualities you can imagine….He’s compassionate. He’s in-your-face-confrontational. He delivers timeless wisdom, and he is leading edge [...]

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Sales Secrets You’ll Want To Use

June 12, 2010

Michael Tasner gets it. Check out these 5 Secrets to Sales Follow Up

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Credibility Counts

June 11, 2010

Great article by Vera Raposo posted May 2008. Here’s a link to the post, or read the full text below.
Increase Sales With Brand Credibility
Among psychological triggers, ‘Credibility’ offers a significant contribution to your prospect’s buying decisions. We buy from people and companies who we perceive to be experts in the industry. [...]

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To Blog Or Not To Blog, That Is The Question

June 10, 2010

I remember in 2006 when my friend Craig helped me set up my first blog. I was scared I’d do it all wrong. Today, I write three blogs; this one, one for Design Duo and my personal one… where I let my hair down a little (quite a feat for a girl with short hair!)
Blogging [...]

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Falling On My Sword

June 9, 2010

One of the greatest things about the web, and friends, is that they can be brutally honest. I like that. I am that. And, oh boy. I feel like I just got caught with my panties around my ankles.
First, I spent 1/2 the day with Caterina Rando talking about being an expert in your space. [...]

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