Lessons Learned

by Kristen Marie Schuerlein

Came across a blog post I wrote in March 2010 upon closing my second company, Affirmagy.

Here are a few of the lessons I’ve learned:

  1. Knowing when to stop is as important as knowing when to start
  2. Follow your passion, but don’t get attached it what it looks like
  3. Sometimes the greatest gift are unanswered prayers
  4. No one. No one. No one cares about your company more than you do
  5. Sell sell sell sell sell sell sell. No amount of structure, marketing, PR, JV’s, partnerships, speaking, writing, or networking replaces sales.
  6. Cash hides many flaws. Lack of cash magnifies them.
  7. At great product accounts for about 20% of the equation when building a successful company.
  8. If the President of a potential vendor partner comes to the first meeting, their company is in serious financial trouble.
  9. Trust your gut
  10. Only work with people you would enjoy a meal with
  11. PR has a place but it ain’t driving cash to your door.
  12. It’s better to run out of inventory and disappoint others than have a ton of inventory and have a disappointing bottom line.
  13. Get a banker who sees what you are capable of and arm them with the facts
  14. Be a pit bull about your numbers
  15. Surround yourself with people who believe in you and listen to the ones who disagree with your direction.
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