Start getting clear about who you are, what you do, and who you serve.
Start building a reputation for a certain level of expertise, service and customer experience.
Start being intentional about how you and your brand show up in the world.
Do that, and watch the ease in which people find you, refer you and hire you.
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Hi Kristen,
I couldn’t agree more with this comment. When you cast your net over the widest possible kettle of fish, often you don’t catch the fish you want! Defining a strong niche is powerful.
Nancy Juetten