Over and over my peeps who make a living selling information online – FIRST RULE is it has to be GOOD information – tell me that I don’t understand how it works. There is a method. There are proven techniques. And there are reasons people create those looooooooooooong pages with 17 calls to action, 20 testimonials, and 9 special offers. Reason: they work.
OK. OK, I say. But do they have to look terrible too?
TODAY I was grinned ear to ear. I’ve found it. My all-time-favorite-finally-an-example-of-brand-plus-sales-page page. And the total complete irony is this; I know the dude who did it. AND, if you can believe it, my bloody testimonial is right there for the world to see (we worked with Chris about 5 years ago on a project). Truly, unbelievable. Isn’t life a hoot?
Anyway, go check it out. And then give Mr. Haddad a little love for a job well done. He nailed it.
Sweet.
